|
 How to
succeed in business without really thinking too much.
Aimed at salespeople and other business folk
who rise and fall on their charm, Walker has created a strategy for
increasing confidence and charisma. Elegant in its simplicity, Walker's
advice is to trust your gut. Recognizing the difficulty of making an
argument for under-thinking, Walker goes to great lengths to explain his
strategy. The right side of the brain can process enormous amounts of
information and offer quick decisions; the left side of the brain, with
its over-analysis and self-doubt, may be seductive in its logic but is all
too often wrong. First, one must unleash the intuition through creating
the right environment and “an alert sense of calm.” For those times spent
in client meetings or interviews and being asked a question for which the
gut does not know the answer, Walker offers specific stalling techniques;
in that case, the reader should suggest, for example, that the matter
under discussion needs more thought, or turn to the client and ask for his
or her thoughts.
The author then encourages the reader to think
big; rather than merely employing intuition moment to moment, he suggests
creating a vision, such as a trip to Hawaii, and not letting go until it's
achieved. Obstacles may appear, and setbacks may occur, but by maintaining
a positive vision of the ultimate goal, the intuition will find a way to
make it happen, the author asserts. Taking it in a more practical
direction, he then provides the reader with a series of exercises designed
to discover a “sense of purpose.” And, fully aware that when trusting the
gut it can be difficult to stay on message, Walker offers some thoughts on
“the art of staying on a roll.” Finally, he winds up with “Trust Your Gut
– The Song,” sung to the tune of “Ain't She Sweet.”
Relentlessly upbeat and all the more likable
for it, Walker's work demonstrates its own effectiveness.
– Kirkus Discoveries
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